Experience the growth of your business through our comprehensive services in digital marketing, website design, and video production. We assist you at every step, from crafting engaging content to delivering a clear and impactful message.
The Problem
To take an established contractor and launch their new service in a competitive area. The team at Dakota Roofing had 30 years of roofing experience but wanted to develop their residential roofing services. Their homebase in the beautiful Willamette Valley is uniquely positioned to serve a large population, but there are hundreds of estimated contractors offering roofing services.
The Plan
1. A Professional Website Design
It had to be professional, building credibility in the Salem area for their expanded residential services and showcasing their years of experience they bring to each roofing project.
2. Strategic Ad Campaigns
Analyzing data on Dakota’s target customers gave us the areas that were most in need of Dakota’s services.
3. A Project Portfolio
Capturing high quality photos and video content of roofing jobs around the Willamette Valley gave them an authentic marketing foundation. Drone video and customer testimonials were crucial to building out a project portfolio and video library for running video ads.
4. Website Maintenance & SEO
Improving Dakota Roofing’s rankings on Google search, by consistently updating their website with important keywords. SEO updates helped Dakota Roofing to keep up with and even surpass competitors vying for the top search terms.
5. Supporting Marketing
Strengthening main marketing efforts with seasonal messages through email campaigns, print materials, and events.
The Results
1. Overall Growth
2. SEO Growth
What does Dakota Roofing have to show for their long term SEO strategy that our team put in place? By targeting high value keywords, Dakota Roofing has seen improved position in Google search. Dakota Roofing has lowered their average search position (the lower the better) to be at the top of the list for customers searching for roofing services!
What does a lower SEO number and higher rank than competitors translate to? More organic website traffic from Google searches! In 2025, Dakota Roofing saw 119% more organic website traffic. That means that more than twice as many potential customers found Dakota through Google search in 2025 compared to 2023.
