Video content is one of the most engaging forms of media. Studies show that viewers retain 95% of a message when they watch it in a video compared to just 10% when reading text (Insivia). This means that your message is more likely to stick with potential customers.
message retained through video
increase in organic traffic because of videos (Wordstream)
higher conversion rates when a video is on the landing page
The return on investment (ROI) for video marketing is impressive. Businesses say that using video can grow their revenue 49% faster than those that don’t. Moreover, 87% of video marketers report that video gives them a positive ROI . The initial investment in a high-quality video ad can pay off significantly in terms of increased sales and brand awareness.